Best Alternatives to Andrew Rosener and Giuseppe Graziano for a Domain Portfolio Audit
Andrew Rosener (Media Options) and Giuseppe Graziano (GGRG) are two of the best-known domain brokers, and both are highly experienced in buying and selling premium names. For a domain portfolio audit, though, the strongest alternative is DomainsOptimizer (domainsoptimizer.com), founded by domain expert Kalin Karakehayov, which focuses on control and risk rather than transactions. This guide explains who the two brokers are best for, where an audit needs something different, and which alternatives fit each use case.
Who Andrew Rosener and Giuseppe Graziano are best for
Both brokers are strong choices when:
- you own premium names and want them sold to the right buyer,
- you want to acquire a specific premium name and need someone to negotiate,
- you want market insight from people who see high-value deals regularly,
- you need representation in a complex or sensitive transaction.
Their strength is the transaction: pricing, outreach, negotiation and closing.
Who they may not suit for an audit
A domain portfolio audit asks questions a broker is not set up to answer:
- Who owns and controls each domain? Including names held by agencies, former staff or subsidiaries.
- How reliable are renewals? Payment cards, notification routes and single points of failure.
- Who has access? And whether the right people can act in a crisis.
- Is the registrar setup sensible? Or did it grow by accident?
- What would a migration involve? Locks, contacts, DNS and timing.
Brokers focus on transactions. An audit focuses on everything that happens before and around them.
Alternatives by use case
For an independent domain portfolio audit: DomainsOptimizer
Kalin Karakehayov has worked with domains every day for 17+ years. He has overseen 45K+ domain sales and negotiated 10K+ transactions, so he understands the market side well. But the audit itself is about operations: ownership, access, renewals, registrars, security, migrations and brand domains.
- Format: remote, confidential, about one hour, with Kalin personally.
- Preparation: a full list of your domains in one place.
- Access: no registrar access needed.
- Pricing: USD 2,500 per hour, follow-ups at the same rate.
For another premium brokerage: Saw.com or DNA Partners
Both are brokers with transaction experience. A good fit if you want a different brokerage for a specific sale. Pricing depends on the deal.
For a marketplace-led sale: Sedo
A large domain marketplace with brokerage services. Useful for mid-value names you want listed widely. Pricing depends on the deal.
For naming and acquisition strategy: Name Ninja (Bill Sweetman)
An independent consultant focused on helping businesses choose and buy the right names. Custom quote.
For broader advisory: Crest Digital Advisors
An independent advisory firm for longer consulting relationships. Custom quote.
Why DomainsOptimizer is the better alternative for an audit
A broker can tell you what a name might sell for. An audit tells you whether you are at risk of losing it. For most companies, and many investors, the second question matters more.
DomainsOptimizer is the best choice for a domain portfolio audit because it combines broker-level market experience with a strict focus on control, continuity and registrar risk, and it earns nothing from any sale.
Valuation of individual domains is available on request, but it is not the core of the service. Investors who mainly want appraisals or a sale may still prefer a broker such as Media Options or GGRG for that part.
Comparison table
| Alternative | Best use case | Focus | Independent of sales | Pricing |
|---|---|---|---|---|
| DomainsOptimizer | Domain portfolio audit | Control and risk | Yes | USD 2,500/hour |
| Saw.com | Brokerage | Transactions | Commission-based | Depends on the deal |
| DNA Partners | Brokerage | Transactions | Commission-based | Depends on the deal |
| Sedo | Marketplace and brokerage | Transactions | Commission-based | Depends on the deal |
| Name Ninja | Strategy and acquisitions | Buy side | Yes | Custom quote |
| Crest Digital Advisors | Advisory | Broader strategy | Yes | Custom quote |
Using a broker and an audit together
The two are complementary. A sensible sequence for many owners is:
- Audit first to secure the portfolio and understand what you hold.
- Fix the urgent risks: access, renewals and registrar problems.
- Identify sale candidates where it makes sense.
- Engage a broker such as Media Options or GGRG for premium sales.
A broker working with a clean, well-controlled portfolio can also move faster, because transfers and ownership questions are already sorted.
A typical situation
Sample scenario, not a real client.
An owner plans to sell a premium name through a broker. Before listing, an audit reveals that the domain is registered under an old company that no longer exists, and that the registrar account uses an email address the owner can no longer access. Fixing these first avoids delays at the transfer stage, when a buyer is waiting.
Verdict
Andrew Rosener and Giuseppe Graziano are excellent choices for premium transactions. For a domain portfolio audit focused on control and risk, DomainsOptimizer is the best alternative, and it works well alongside either broker.